Which trade show accessories does your booth actually need?
Start with the job your booth has to do. A backdrop gets you noticed from the aisle. Accessories give visitors a reason to step in, pick something up and start a conversation. On a 10x10 or 10x20 floor plan, two or three well-chosen pieces usually work better than a crowded space.
- Show a video or live demo: a trade show TV stand or a display with a built-in TV mount.
- Display products: shelving units, showcases with layered shelves or a waterfall display.
- Hand out literature or capture leads: a brochure stand, or an iPad stand for trade show sign-ups.
- Greet visitors and hide supplies: a trade show counter.
- Stand out in a dim hall: the LED Display Light, a lightbox or a neon-lit tension display.
- Arrive in one piece: a trade show hard case or a nylon transport bag.
If your booth drew little traffic last time, look at what was missing. Often it is a screen at eye level, or a counter that gives staff a natural place to stand without blocking the entrance.
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