Top Sports Expos and Trade Shows in Canada 2027

For outdoor gear brands, outfitters, bike shops, ski resorts, fitness equipment companies and sports retailers, a sports expo is where active Canadians come to plan their season and buy what they need for it.

This guide lists the top sports expos and trade shows in Canada for 2027, from outdoor adventure and sportsmen’s shows to bike, ski and fitness events, with dates, venues and booth tips for exhibitors.

Sports expos in Canada at a glance

Dates are from organisers and event listings at the time of writing. Most are public shows; canfitpro is a professional event.

Dates for the Winnipeg and Edmonton shows come from Showsbee. Confirm all dates with organisers before booking.

Outdoor adventure shows

The Outdoor Adventure Show runs in Toronto and Vancouver, where it is paired with the BC Bike Show. Gear brands, outfitters, adventure travel companies and tourism destinations exhibit to hikers, paddlers, cyclists and travellers planning their next trip. Bike dealers and e-bike brands are a strong fit for the Vancouver edition.

Sportsmen’s, hunting and fishing shows

Spring sportsmen’s shows are some of Canada’s longest-running consumer events. The Toronto Sportsmen’s Show, the Quebec City Outdoor, Hunting, Fishing & Camping Show, the Edmonton Boat & Sportsmen’s Show, the Manitoba Sport & Outdoor Show and the London Boat, Fishing & Outdoor Show all draw anglers, hunters, boaters and campers. Exhibitors include outdoor gear retailers, boat dealers, outfitters, lodges and destination marketers.

For Quebec City, plan French-language graphics and staff.

Fitness industry: canfitpro

The canfitpro Global Conference and Trade Show is described as Canada’s leading fitness, health and wellness event for professionals, combining education with a trade show of equipment, apparel, supplements and technology, according to this event listing. It runs every August in the Toronto area, so 2027 is the next chance for fitness brands to reach trainers, studio owners and gym operators.

Ski and snowboard

The Toronto Ski & Snowboard Show at the Enercare Centre runs each October, just before the winter season. Resorts, gear brands and outdoor retailers exhibit to skiers and snowboarders shopping for passes, equipment and trips.

How to choose the right sports expo

Match your season

Spring outdoor shows suit fishing, hunting, camping and paddling brands. Autumn suits ski and snowboard. Fitness brands should plan around canfitpro in August.

Consumers or professionals?

Most sports expos are public, ideal for direct sales, bookings and brand awareness. If you sell to gyms, trainers or retailers, a professional event such as canfitpro is the better fit.

Think regionally

Sportsmen’s shows are regional favourites. Pick the city where your customers live or where your destination or store is.

Budget for the whole show

A reusable display keeps the rest of the budget predictable, and our guide to trade show displays in Canada, with types, sizes and CAD prices breaks down what each format costs.

Booth planning for sports exhibitors

Let people try it

Active visitors want to feel the gear, test the bike or try the workout. Freeman’s research found that attendees need hands-on exposure, which Patrick Loftus described to IAEE as:

“A tangible way to experience what the exhibitor has to offer.”

— Patrick Loftus, Strategy, Insights and Research Director, Freeman

Source: IAEE, Make Your Booth Unforgettable (2026)

Plan a demo area, a test station or a product people can pick up, and keep the front of the booth open.

Show the experience

A big backlit image of the lake, trail or slope sells the dream. SEG displays light it evenly, and a tension fabric backdrop makes a great photo spot.

Be energetic and welcoming

Josh Frisbie, VP of Creative at Hamilton, told IAEE:

“Sometimes the best booth upgrade is simply acting like you’re glad people showed up.”

— Josh Frisbie, VP of Creative, Hamilton

Source: IAEE, Make Your Booth Unforgettable (2026)

Pick the display for your footprint

A 10 ft trade show display, a printed counter and shelving and product displays cover most sports booths. For outdoor events, use canopy tents and feather flags.

Common mistakes sports exhibitors make

• Nothing to try. Static displays lose to booths with demos.
• Running out of stock. Public shows are great for sales; bring enough.
• Tired staff. Four-day shows need a rota.
• English only in Quebec. Use French at the Quebec City show.
• A blocked front. Keep it open. Our booth design principles explain more.

Your next step: a pre-order checklist

1. Confirm dates, hall and booth number in writing with the organiser.
2. Read the exhibitor manual for height limits, power, demo rules and fabric fire-safety requirements.
3. Plan your demo or try-it area and a show-only offer.
4. Choose the display for your footprint.
5. Request a free 2D mockup and get sign-off from everyone who needs to approve it. Production starts within 24 business hours of your written approval.
6. Tell us your show date and delivery address when you order so we can confirm timing.
7. Do a test build before the show.

Plan your sports expo booth with a free mockup

Pick your show, lock in your booth number, then request a free 2D mockup to see your artwork on the exact frame size before anything goes to print. Our in-house designers can get your file print-ready at no extra cost.