Key Takeaways
If you run a wellness business in Manitoba, whether you are a naturopath, massage therapist, supplement brand, fitness studio, healthy food producer or holistic practitioner, a wellness expo is one of the few places where hundreds of health-conscious people come to you in a single weekend.
Winnipeg’s calendar is small but focused. This guide covers the health and wellness expos in Winnipeg for 2027, with dates, venues, who attends, and how to set up a booth that turns curious visitors into clients.
Why health and wellness expos work for local businesses
Interest in self-care products is widespread in Canada. Health Canada reports that 71% of Canadians have used natural health products such as vitamins and minerals, herbal products and homeopathic medicines. Most people buy them through ordinary retail channels: in a survey for the Auditor General of Canada, 51% of respondents said they most often buy natural health products at pharmacies, and 24% at stores that specialise in them.
That is exactly why expos matter for smaller brands and practitioners. A wellness expo lets people try a product, meet a practitioner and ask questions face to face, which a pharmacy shelf cannot do. For a service business, one good weekend can fill a calendar with bookings.
Health and wellness expos in Winnipeg at a glance
| EVENT | DATES | VENUE | BEST FOR |
|---|---|---|---|
| Winnipeg Wellness Expo | February 2027 (dates to be announced; 2026 ran Feb 14–15) | RBC Convention Centre, Hall D | Practitioners, natural products, holistic and fitness businesses |
| Winnipeg Women’s Show | Mar 13–14, 2027 | RBC Convention Centre, Hall A | Beauty, skin care, nutrition, fitness and self-care brands for women |
| Manitoba Marathon Fit Expo | Days before race day, June 20, 2027 | Check location with organiser | Running, sports nutrition, physiotherapy and active lifestyle brands |
Winnipeg Wellness Expo
The Winnipeg Wellness Expo is the long-running annual health and wellness show organised by Health and Wellness Expos of Canada. The 2026 edition ran February 14–15 on the 3rd floor of the RBC Convention Centre, Hall D, with admission at $12 per day, according to Tourism Winnipeg. Event listings show the 2027 edition, its 33rd, planned for February, with dates still to be announced at the time of writing, according to Showsbee.
Visitors come to try sample therapies, taste healthy food and drink, and learn about products and services, from traditional to alternative. Exhibitors typically include practitioners, natural health product brands, healthy food producers, fitness and movement businesses, and holistic and spiritual wellness providers. The organiser is clear that it wants a carefully chosen exhibitor mix rather than sheer size:
“We’re striving to be the best wellness expo in Canada.”
— Health and Wellness Expos of Canada, organiser of the Winnipeg Wellness Expo
Source: Travel Manitoba event listing
For exhibitors, that means competition for a spot in your category. Contact the organiser early, especially if you offer a popular service such as massage, reflexology or nutrition coaching.
Winnipeg Women’s Show
The Winnipeg Women’s Show runs Saturday, March 13 and Sunday, March 14, 2027, in Hall A on the 3rd floor of the RBC Convention Centre, according to the show’s official site. Alongside beauty, fashion and home, the show has a health and wellness section covering natural and organic products, fitness gear, diet and nutritional supplements, with experts on hand to help visitors find products that suit their goals.
It is a busy, social, shopping-focused weekend, so it suits wellness brands with products people can buy on the spot or book that day. Bright, friendly graphics and a clear offer work better here than a clinical look.
Manitoba Marathon Fit Expo
The Manitoba Marathon is set for June 20, 2027, according to the Manitoba Marathon, and its Fit Expo runs ahead of race day as part of the event weekend. Runners collecting race packages walk the expo floor, which makes it a strong fit for sports nutrition brands, physiotherapy and chiropractic clinics, running shoe and apparel stores, recovery tools and fitness studios.
Runners are focused on the race, so keep your message short and practical: what helps them recover, train or perform. Confirm the Fit Expo dates, hours and location with the organiser before you book.
Other shows that reach Winnipeg wellness buyers
If your product fits the healthy-home or lifestyle space, two of Winnipeg’s big consumer shows are also worth a look:
- Winnipeg Renovation Show, January 15–17, 2027, RBC Convention Centre. A fit for air quality, water filtration, saunas and other healthy-home products.
- Winnipeg Home + Garden Show, April 8–11, 2027, RBC Convention Centre. A fit for outdoor wellness, garden-to-table and home relaxation products.
If you are a natural products brand looking for retail distribution rather than consumers, the national CHFA NOW trade shows in Vancouver and Toronto reach health food store and pharmacy buyers.
How to choose the right Winnipeg wellness event
Match the audience to your offer
The Wellness Expo draws people specifically looking for health solutions, including alternative therapies. The Women’s Show draws a broad, shopping-minded audience. The Marathon Fit Expo draws active people with a specific goal. Pick the crowd most likely to buy what you sell.
Decide whether you are selling or booking
Product brands want sales on the day and repeat customers. Service businesses want bookings. Plan your booth around the one you need: a till and stock for sales, or a booking form, calendar and special offer for appointments.
Budget for the whole weekend
Booth space, samples, staff, parking and any electrical needs all add up. A reusable display keeps the rest predictable, and our guide to trade show displays in Canada, with types, sizes and CAD prices breaks down what each format costs.
Booth planning for health and wellness exhibitors
Let people try it
At a wellness expo, visitors want to experience your product or service before they commit. Offer a sample, a two-minute demo, a short assessment or a mini treatment. If you offer hands-on treatments, check the organiser’s rules first and plan a little privacy with a side wall or banner.
Be welcoming, not clinical
Wellness visitors respond to a calm, friendly space and staff who look glad to see them. Josh Frisbie, VP of Creative at Hamilton, made the point in an interview with IAEE:
“Sometimes the best booth upgrade is simply acting like you’re glad people showed up.”
— Josh Frisbie, VP of Creative, Hamilton
Keep the front of your booth open, step out from behind the table, and use soft, clean graphics. A fitted printed table cover instantly makes a plain expo table look professional.
Keep claims within your licence
Health products in Canada are regulated, so the claims on your backwall and handouts should match what your product licence or professional body allows. Lead with what you offer and who it helps, and keep detailed claims for conversations and approved literature.
Pick the display for your footprint
| SPACE | TYPICAL WELLNESS SETUP |
|---|---|
| Table or 8 ft space | Printed table cover, one retractable banner stand with your name and offer, brochure stand, sample tray |
| 10 ft x 10 ft | Fabric backwall with a calm image and one headline, table cover, a treatment chair or demo area, retractable banner at the aisle |
| 10 ft x 20 ft | Tension fabric media wall, separate demo and booking areas, shelving for products, a backlit panel to stand out in the hall |
For most first-time wellness exhibitors, a retractable banner stand and a table cover are enough to start. If you have a full booth, a 10 ft trade show display and brochure stands and tablet holders for booking forms complete the setup.
Product booth versus practitioner booth
| FACTOR | PRODUCT BRAND | PRACTITIONER OR SERVICE |
|---|---|---|
| Main goal | Sales and repeat customers | Bookings and new clients |
| Focal point | Samples and products on display | Mini treatment, demo or assessment |
| Graphics | Product name, benefit, price | Your name, service and who it helps |
| Leave-behind | Discount code or loyalty card | Booking card with a show-only offer |
Common mistakes wellness exhibitors make
- Too many claims on the backwall. Visitors will not read a paragraph, and some claims may not be allowed.
- No way to book on the spot. Bring a tablet or booking cards so interest turns into appointments.
- Running out of samples on Saturday. Plan for both days of the weekend.
- Sitting behind the table. Stand up, step out and greet people.
- Cluttered displays. A calm, simple booth fits the wellness mood better. Our booth design principles explain how to make people stop and step in.
Your next step: a pre-order checklist
- Confirm the dates, hall and booth size in writing with the organiser.
- Check the rules for samples, treatments, power and fabric fire safety.
- Decide your goal for the weekend: sales, bookings or sign-ups.
- Write one headline and one offer for your banner or backwall.
- Choose your display: table cover, banner stand or full backwall.
- Request a free 2D mockup and get sign-off from everyone who needs to approve it. Production starts within 24 business hours of your written approval.
- Tell us your show date and delivery address when you order so we can confirm timing.
- Set everything up once at home or in your studio before the show.
Plan your wellness expo display with a free mockup
The right Winnipeg wellness event can bring you a year’s worth of new clients in one weekend. Pick your show, confirm your space, then request a free 2D mockup to see your artwork on the exact display size before anything goes to print. Our in-house designers can get your file print-ready at no extra cost.
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