Why a Hanging Banner Gets Your Booth Noticed
On a busy show floor, attendees look over heads, pop-up walls and counters. A floor display only works once someone is already in your aisle. An overhead trade show banner sits above all of that, so people can spot your logo from several aisles away and walk straight to you.
A hanging sign also does jobs a floor-level display cannot:
- Wayfinding: visitors who booked a meeting can find you without checking the floor plan.
- All-round branding: circle, square, triangle and hexagon shapes show your graphic from every approach, not just the front aisle.
- More usable floor space: the banner uses air space, leaving room for counters, demos and conversations.
- A more established look: overhead trade show signage makes even a modest booth read as a serious exhibitor.
Every display in this collection is a custom printed fabric graphic on a lightweight frame, made by Backdropsource, which has produced custom fabric displays since 2004 and delivered more than 100,000 custom products.
0 Years